Net Neutrality - Part Two - The Future of Choice !

Hopefully in the future net neutrality will continue to exist and be thought for. If the content was to be decided by companies rather than the end users I think it would have great impacts. This would have the same effect as supermarkets did on the small high street shops. It would force small web sites which offer similar services to the bigger competitors, to have fewer visitors. In turn this could cause them to lose business and be forced to shut down.

An example could be with a web site such as Google, and say a less know search engine such as Snap. If all ISP’s (Internet Service Providers) forced their consumers to use Google, and also at the same time blocked the Snap search engine, then Snap would lose out on potential users of the service that it provided. If I found myself within this scenario, and I was shown a page describing that I was not able to view the Snap search engine I would be asking myself, “well why not? I should be able to choose which search engine I want to use”. As a consumer I would expect to be changing ISP’s only to find out that other ISP’s were also doing the same, I would be annoyed and would have to ‘do as I was told’ by visiting the other search engine Google. Not that I have anything against Google. In fact I use Google as my primary search engine currently, and choose to use the smaller search engines when doing specific content searches. So in the scenario if I wanted to do a particular search on a specific content and wanted to use this lower end search engine which provided a better service for my needs as a user, I wouldn’t get the results from the forced service as it would not be specific to what I would want. So hopefully in the future we as users will still have that choice and not be forced to do without.